Fashion Business Communication



前期の15回で、「Business Communication研究C 」という科目を担当させていただきます。長年のファッション史研究&膨大な数の取材経験&ブランドアンバサダー実績&研修講師実績&ブランディング&コンサルティング経験を濃縮した内容にしました。われながらよく詰め込んだなという内容になりました。公開しているシラバスですが、こちらにもアップしておきます。


 We will learn the cultural and historical background of the global fashion phenomena and luxury business today. Through analyzing each case, we will cultivate a way of thinking and attitude which shall be required in the global business communication.


 We will acquire basic and overall knowledge about global fashion and luxury business. We will also improve our presentation skills, which shall be efficient and elegant.


Week 1: Guidance: We will overview the course.

Week 2: The World of Luxury Business. Basic terminology about global fashion history and luxury business. The conglomerate and key players : LVMH / Kering / Richemont / Nike / Inditex etc.

Week 3: The Ethical Fashion and Sustainable Luxury.

Week 4: Protocol and Global Dress Code: Formal occasion and formal attire / The peculiarity of Japanese dress code seen from the world.

Week 5: Branding Yourself.  Practical lesson of business attire and behavior as a world-class communication tool.

Week 6: Fashion Innovators I: Chanel / Christian Dior / Yves Saint Laurent / Elsa Schiaparelli /

Week 7: Fashion Innovators II: Mary Quant and Vidal Sassoon / Vivienne Westwood / Giorgil Armani

Week 8: Japanese Influence in the Western Fashion I: Japonism of 19th century / Shock of Black of 1980’s / Rei Kawakubo / Yoji Yamamoto / Issey Miyake

Week 9: Japanese Influence in the Western Fashion II : Neo Japonism / Kawaii & Goth-Loli / Mikimoto / Jun Ashida / Kansai Yamamoto / NIGO / Tokyo Street / matohu / writtenafterwards

Week 10: Creative Directors: Karl Lagerfeld / Thom Browne / Dolce and Gabbana / Dories Van Noten / Tom Ford / Stella McCartney / Alexander McQueen etc.

Week 11: Creative Directors of Perfume, Shoes, Bags, Makeup: Manolo Blahnik / Christian Louboutin / Frederic Malle / Anya Hindmarch / Bobbie Brown

Week 12: Fashion School and Fashion Media: Central Saint Martins / Parsons / Robin Givhan / Vanessa Friedman / Valerie Steele / Bill Cunningham / Diana Vreeland / Anna Wintour / Suzie Menkes etc.

Week 13: Royal Style and Its Influence: Royal Warrant / Elizabeth II /Duke and Duchess of Cambridge / Duke and Duchess of Sussex / Edward VIII and abdication etc.

Week 14: Men’s Fashion Revolution: Pitti Uomo / Hedi Slimane / Savile Row and Gentleman / Japanese Dandy /AMETORA / Virgil Abloh and diversity etc. 

Week 15: Cultural Appropriation and Woke Models



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